“Rob, what the f*%k have you done the last years?”

This and that:

YEARS AT WORK

2023 – now
Publicis / Zürich

2014 – 2022
Jung von Matt / Zürich

2011 – 2014
WIRZ BBDO / Zürich

2008 – 2011
Euro RSCG / Zürich

2004 – 2008
Advico Young & Rubicam / Zürich

2003 – 2004
code - Agentur für Kommunikation / Zürich

2002
die argonauten / Berlin

1999 – 2000
Sidlee Montreal / Canada

1999
Hartmann & Hartmann Industrial Design / Augsburg

1998
Serviceplan / Munich

1998
Snowboarder MonsterBacksideMagazin / Munich

1996 – 1997
IDE Textildesign / Kempten

1995 – 2002
Freelancer for agencies

ADC Member since 2011
eurobest judge in 2014


YEARS BEFORE WORK

1996 – 2001
University of Applied Sciences / Augsburg

1995 – 1996
Allgäuer Werkstätten / Kempten (Community service)

1987 – 1995
Allgäu-Gymnasium / Kempten (Grammar school)

1982 – 1987
Haubenschloss Grundschule / Kempten (Elementary school)


Some Brands I've worked for:
IKEA, Zalando, Ovomaltine, Bayer, Touring Club Schweiz TCS, UBS, Credit Suisse, SonntagsZeitung, Mobiliar Versicherung, Raiffeisen, Migros, SRF Virus, Die Schweizer Post, SportXX, EMMI, Eichhof Bier, THOMY, Ibis Hotels, Annas Best, Vontobel, Graubünden Ferien, Mercedes Benz, Peugeot, Kinderschutz Schweiz, Zürcher Kammerorchester, Weight Watchers, BAG Love Life, Ifolor, Stiftung Elternsein, Krebsliga Schweiz, Ärzte ohne Grenzen and a few more.

«What makes the Rob the Rob?»

Working in advertising means meeting a lot of people. At first everyone calls me Rob. But the longer I work with my colleagues, the more nicknames I get. Different team partners, different nicknames. Teammates called me:

RobBro – I like to work with young people.
Roberto – I have a sweeping gesture like an Italian.
RobStar – I can be a fix star when the team is lost.
RobinHood – I believe in justice.
Robinson – I'm always trying to break new ground.
Robespierre – I am incorruptible.
Robo – I can be as tireless as a robot.
RobBooster – I motivate people.
Rob'n'Roll – I like to celebrate pitch wins.
Robtimist – I am an optimist.
RobBuddy – I talk with people on eyelevel, never from above.
RobStar – I am a national and international awarded creative.
RobTwin – I have a twin brother (no joke).
Robér – I worked in Montreal for two years.
RobBoarder – I spent my youth on the board.
RobBoss – I can decide and lead teams.
Robert says only my wife.

A quote from an ECD that I worked with: «He prefers to talk about the new. Rob is a man of ideas, a lateral thinker who pushes forward. He needs the adrenaline rush that comes when you go into new territory as an advertiser. If you never know in advance exactly how everything will turn out. If projects have to be accompanied intensively because their dynamics require it, then Rob feels in the right place. If an idea does not seem feasible at first for him, that's a good sign for Rob. It's proof that it's new.»