LIVE MIT DIR

Since spring 2022, Radio SRF Virus has been shining with a diverse orientation and new hosts. The program of Swiss radio and television is thus consistently dedicated to 18 to 30-year-olds and creates the program together with the listeners. This is how the newly developed claim "Live mit dir" (“Live with you") becomes reality for all SRF virus fans.

At Radio SRF Virus, the music plays differently and according to the taste of Gen Z, because: Every listener can actively help shape the program. The new awareness campaign that SRF is launching ensures that it stays that way. The focus is on the claim "Live with you", which is filled with life and sound every day. The Radio SRF Virus program offers something for everyone: from hip-hop to alternative pop, in the country or in the city, Radio SRF Virus lives and loves the diversity of the community.

The campaign runs on TikTok, Instagram, YouTube, Snapchat, Twitch, Reddit and Display Ads. In addition, she is also present on TV and in the cinemas with a hero film.

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