MASSAGE T-SHIRTS
In order to give exhausted parents a break during playtime, we developed special T-shirts for Franz Carl Weber, a toy shop in Zurich. On the back there are street motifs which the children use to play while the parents lie on the floor. A short break for parents and a lot of fun for the children. By moving the vehicles on their backs, the whole thing becomes a relaxing back massage for the parents.
PRINT MOTIFS
What began as a promotional idea for a toy store has now become a popular motif in print shops. That's how inspiration works. Damn, why didn't we patent the idea?