PRIVATE SHOWROOMS WANTED

Ikea turns homes into showrooms. For the opening of the Ikea Rothenburg store near Lucerne, Ikea wanted to show how cleverly you can set up your own home. At the beginning of the campaign, the furniture store used small advertisements in Central Switzerland to find space for the many new ideas.
Within just under two weeks, over 300 people applied with their homes. They were all willing to leave their own homes for up to six weeks so that Ikea could completely redecorate them. They were allowed to keep the facility.

Finally, a jury from Ikea selected four apartments and the redesign began. The changes could be followed live via webcams. The fully furnished showrooms were digitized in such a way that they can be visited online on the website of the new branch, similar to Google Street View.

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